Happy 15 years to us! Over 2500 marketing & PR projects

We celebrate 15 years of projects all over Romania, and not only here. With over 2500 marketing and communications campaign designed and implemented for local and multinational companies, non-governmental organizations and institutions, we have an extensive expertise on the Romanian market.

Our team has organized launch events for more than 50 brands, of which 12 commercial shopping centers. The agency is one of the leaders in marketing for shopping centers in Romania, with notable experience in retail, real estate, tourism, FMCG, financial services. Starting from the idea that marketing and branding are engines of profitability, we have build a special method of branding, called 3D Brandsense®.

For malls, United has developed its own methodology for strategic marketing in order to increase profitability: Mallketing®. In our portfolio includes the largest shopping center opening outside Bucharest, with 230,000 visitors in the first weekend – Maritimo Shopping Center in Constanta (2011). At the same time, we are happy to note that United is the first full-service advertising agency in Romania who initiated and organized an international short film festival, Comedy Short Film Festival, 2015.

For 2016, we have an investment plan of over 200,000 ron to develop new marketing products , achieving extensive market research and implementation of complex agency management software.

The agency offers integrated services: marketing consulting, creative services, branding, audio/video, digital, B2B and B2C events organizing, planning and media buying. Our PR division provides strategy, consulting, national and local media relations, brand management, corporate communications and crisis communication.

„After 15 years, I discovered at United that therewhere not good years or less good ones because each brought something, a premiere, a breakthrough performance. 2015 brought the International Comedy Short Film Festival  and we are the first advertising agency in Romania to organizes this. Last year, we established a new KPI in public relations. In 2014 we brought Bryan Berg – Guinness World Record Holder for card-stacking  – for the first time in Romania at Plaza Romania and made the largest building of cards in the country. In 2013 we worked for the first time with a mall outside Romania – Nova Park in Poland. In 2012, we invented 3D Brandsense our own methodology for formulating brand strategy. In 2011, we launched Maritimo Shopping Center in Constanta. In 2010, we created Mallketing, another strategic marketing methodology for malls. In 2009, we had our first international public relations client, Egyptian Tourism Authority. And so … When there is passion for excellence, every year brings something new and good. And this motivates us to challenge ourselves to be better every year” said Dan Cirstea, Managing Partner United.

Share This: