Dan Cirstea, Managing Partner United, talks about his company’s continuous evolution on the PR and marketing segments

Dan-Cirstea_500pxIn an exclusive interview for Business Arena magazine, Dan Cirstea, Managing Partner United, recalls his beginnings as an entrepreneur on the PR and Marketing market, how he established United, which later became the first agency that had a specialization on the real-estate communication services and how he managed to successfully lead his company throughout two economic crisis.
Talking about one of United’s main achievements after 17 years of activity, Dan Cirstea explained: “I think creating a Return On Investment System that allows us to make our clients leaders in their categories is our main accomplishment. This system is based on proprietary Aggregate Performance Indicators. Based on those indicators, United can build precise marketing predictions, and thus we can sometimes guarantee our clients the success of their PR or marketing activities. This is the result of more than seven years of application. Using this ROI System we have managed to bring many of our clients in the top companies of their industries in only one year, in terms of media visibility. I am talking about clients like AFI Cotroceni, Bucuresti Mall and Plaza Romania, ParkLake, Christian Tour, The Egyptian Tourism Authority, Maritimo Shopping Center, JW Marriott or Knorr.”
Click here in order to read the entire interview.

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