United. Marketing Partner
Excellence is not a virtue, it is a habit! (Aristotle)
Set up in 2000, with over 3500 communication projects for corporate, government and non-profit organizations, United is one of the leading Romanian company specialized in PR and marketing for shopping centers, retail, real-estate, tourism, FMCG, financial services and B2B. United was the first communication agency specialized in real-estate, since 2000.
United core services are: consultancy, PR, branding, creative & design, B2B & B2C event organizing, media planning & buying.
Clients come to United for one or several of the following problems:
- They have strategic projects or situations – projects which implies internal or external risks, like:
- Strategic partnerships: new partnership with ambitious sales objectives – TV campaign (targets exceeded)
- Brands or products launching (launching strategies: AFI, JW Marriott [150 mil USD], Calmogen by GSK nation-wide launching w. TV, PR, BTL integrated campaign)
- Events with strategic clients or authorities (meetings Economic Press Club with USA Embassy, with National Bank of Romania Governor, the President of Portugal visit at Parklake Shopping Center)
- Image crisis (crisis management plans, crisis prevention plans [e.g. 5 star hotel acquisition, medium sized financial company with arrested owner – we were hired to solve the media crisis; after 3 months the sales have not been affected], post-crisis reputation management)
- Projects resulted from business or marketing changing strategy (repositioning, rebranding, brand coherence building, aggressive sales campaigns, building of marketing & PR KPI based system, etc.)
- New brands developing for Cetelem, Best Western
- Fundraising (St. Irina Foundation– 70.000 Euro w. 20.000 Euro investment, ROI 3.5)
- B2B and corporate campaigns for Hoffmann la Roche, Raiffeisenbank, Romtelecom, Vodafone, Sun Plaza Shopping Center
- Budget constrains – the goals are growing, but the budgets stagnate, or the goals are high, but the budgets decrease. (e.g. PR for Egypt Tourism Authority – reconfiguring media relation in terms of a small budget in comparison with the competition)
- The time is short – a campaign or a project which has to be prepared as soon as possible keeping a high quality level:
- Maritimo Shopping Center launching in 4 months (100 mil Euro investment)
- Unilever, Knorr national campaign prepared in less than 1 month (usually 3-6 months)
Our clients appreciate us, as they are saying, for measured ROI of their marketing and PR activity, results, creativity, their business understanding, the quality of consultancy, flexibility in meeting their reporting requirements, and seriousness in how we keep and fulfil our technical and budgeting commitments, as well as deadlines.
United developed for its clients a complex PR results measurement system, based on certain Aggregate Performance Indicators. More than that, United can build PR programs based on very precise predictions regarding the main performance indicators, as a result of more than 6 years of implementing. Thus, ROI’s measurements become possible!
At United we believe that marketing and branding are profitability engines. So, we developed 3D Brandsense®. On this own branding method we build brand strategies – as well for new brands and for repositionings or rebrandings.
For commercial centers and malls, United created another strategic methodology: Mallketing®. It combines 4 fundamental performance perspectives for the business and marketing strategy in order to increase profitability: Traffic, Relationships, Brand and Financial.
What do we looking for at clients and partners? Long term vision in brand and marketing building, commitment for results, financial soundness and respect for quality.
Results & premiers: PR ROI; Brandsense®, a strategic branding method; Mallketing®, a strategic marketing method for malls; over 50 brand launching and Grand openings (over 230,000 visitors in the first weekend at a Grand Opening of a mall, outside Bucharest); first CSR campaign for the Romanian Mathematics Olympic Team; 1 nomination at EFFIE awards; strategic PR campaigns with 100% positive coverage; several brands that became category leader in media coverage; 3 days promotion campaign with over 35,000 participants, for a mall; the mall with the fastest rise on Facebook (9000 likes in first month); the first 3D indoor mapping projection in a mall in Romania; the first international film festival organized by an agency (2015).
Major projects & clients: AFI Cotroceni (brand strategy, PR strategy), Aedificia Carpati, Alfredo Seafood (PR, media, events), Ana Hotels (crisis management), Anchor Grup, Bucuresti Mall si Plaza Romania (marketing, advertising, PR – refurbish period), Romanian or foreign government authorities (Egyptian Tourism Authority, PR, events), Autoritatea Nationala pentru Cercetare Stiintifica (Bucuresti), Carpatica Asig (PR, Creation, Media, Crisis Management), Cetelem (PR), Clubul Presei Economice (Bucuresti), CBRE (PR), Colliers, Christian Tour (PR), Banca CR Firenze (Creation), Finexpert (Branding, Creation, PR, Events), Futureal, Sfanta Irina Foundation (branding, advertising, fundraising), Glaxo (branding, advertising), GTC, Grupo Lar, Hercesa, Hoffmann La Roche (advertising, PR), Hotel Cismigiu, Hotel Parc, Immofinanz/ Maritimo Shopping Center (Constanta) (mall launching, strategy, events), International House, Iris Titan Shopping Center, Jacuzzi (Milano), JLL, JW Marriott (branding, launching, advertising), Konica Minolta, Medicover, MSD, New Century Holdings NCH (branding, advertising), Nova Park Mall (Gorzow, Polonia), P3 Logistic Parks (PR), Parklake, Portland Trust, Raiffeisenbank (PR), Restaurante Spartan (PR), Superfood Company (PR), Sonae Sierra, Sun Plaza (PR), Unilever (advertising, branding for Knorr), Vodafone (events), World Class (advertising), a.o.
