We are happy to continue our partnership with Portland Trust, one of the leading real estate developers in Romania, and to manage marketing and PR for their latest green office development, Oregon Park.
Our collaboration with Portland Trust started a long time ago: United has previously managed marketing and PR for Floreasca Park offices project, who won multiple international awards for innovative technology in the field of sustainability, including „Best Office Building of the Year” at Central and Eastern European Quality Awards Gala 2014 (Warsaw) and „Office Development of the Year” at EuropaProperty SEE Real Estate Awards 2014. United is one of the first marketing agencies in Romania with full-service division specializing in marketing for real estate.
Within this partnership, which started late last year, United offers integrated strategic consulting, creative services, marketing, PR (relationship with national and international media, brand management, corporate communication and crisis communication), media planning and buying as well and event management. We will also manage an extensive marketing campaign that includes SEO, Google strategy, advertising in online and offline.
We aim to promote Oregon Park in the specialized mass-media and in the business environment, with a distinct positioning among the green office buildings in Bucharest. Also, through integrated public relations campaigns, United continues to reinforce Portland Trust’s leadership on the office segment in Bucharest.
„Our vision is to remain the leader in real estate marketing, and until 2020 to create at least three leading brands in each of the four major markets (residential, commercial centers, industrial, office). From this point of view, Oregon Park through its assets, the complex communication mix that we use, and also with the long-lasting partnership that we have with Portland Trust in Romania, has the potential to become a brand of reference among office buildings in Romania. We have great confidence in Oregon Park and we feel honored to be alongside one of the elite teams in the Romanian real estate,” said Dan Cirstea, Managing Partner United.
Oregon Park is located in the Floreasca – Barbu Văcărescu area, and will include three buildings with a combined leasable area of 70 000 sqm. It is the sixth office project developed by Portland Trust in Romania, since 1999, after Opera Center I and II, Bucharest Business Park, Floreasca 169A and Floreasca Park. Oregon Park has a BREEAM „Excellent” certificate and will benefit from last generation „green” technologies, which will provide energy efficiency over the standards of the market. The first two buildings will be completed in the summer of 2016.
In developing the strategy and the marketing campaign for Oregon Park, we will use a number of our own branding methodologies, conceptualization, media and public relations. These methodologies, developed over more than 15 years of research and application, are specific for real estate and are designed to maximize the effectiveness of marketing strategies for creating and increasing awareness, image and sales for the brands.
About Portland Trust:
Portland Trust is one of the most important real estate development companies in Central and Eastern Europe. The company was founded in 1997 by Robert Neale, who is the owner and Managing Director of the company.
Portland Trust has had a long term joint venture with ARES Management, a partnership that has allowed Portland Trust to expand and invest in larger projects in various countries throughout CEE. In Romania, the company focuses on the development of office buildings and industrial parks to the highest standards. Portland Trust has offices in Prague and Bucharest and has built to date more than 550,000 m2 of leasable space.
Portland Trust is also dedicated to a clear and simple environmental policy of using local, natural materials where possible, designing buildings in a fundamentally efficient manner, use of modern, efficient technology and adhering to both local and international guidelines for energy efficiency. The company has won several awards for design and sustainability.
